97 - Innovating User Experience: The Key to Successful B2B Sales

Thomas Watkins

Published on: 22/04/2025

In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews Elena Leonova, Chief Product Officer at Spryker. At Spryker, she focuses on enhancing B2B commerce by helping enterprises sell complex products online. The discussion covers the importance of user experience, innovative strategies for B2B transactions, and balancing short-term needs with long-term goals. Elena also emphasizes the value of mentorship and cross-team collaboration in driving product innovation.